Digital Transformation in Marketing: Why Traditional Industries Can’t Afford to Stay Analog
In today’s digital-first economy, even the most established industrial and B2B companies can’t afford to rely on outdated marketing tactics. As buyer behavior evolves and decision-making moves online, traditional marketing methods are losing their effectiveness. This article explores how digital transformation in marketing helps legacy industries stay competitive—by building visibility, credibility, and measurable ROI through data-driven strategy.